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Home > Wen Yuan (High School Edition) > 2021 No.02 > 色彩对比与调和在广告设计中的应用

  • 色彩对比与调和在广告设计中的应用

    Author(s)：

    曹灿

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.02

    Affiliations：

    辽宁轻工职业学院 辽宁 大连 116100

    Abstract：

    设计师在进行色彩搭配时,应充分掌握色彩对比与调和应用规律与方法,先给作品定好一个主色调,再围绕主色调的冷暖进行色彩点缀,其他颜色的调和形成辅助作用,添加合适的对比色时,找到各种色彩的同衡关系,体现出主基调和调和色的协调之感.运用色彩对比手法,创造出色彩辅助点,从感性上认识色彩饱和、冷暖基调来分散主色调对观赏者所产生的视觉上的疲劳感和刺激感,使画面更有吸引力、视觉冲击力的同时具有美观性和和谐性.

    Keywords：

    表达美感;有吸引力;平衡视觉美感;直观形象;色彩饱和;冷暖基调

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    [1] 曹灿.色彩对比与调和在广告设计中的应用[J].Wen Yuan (High School Edition),2021(02),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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