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创意思维在商业摄影中的应用研究

Author(s)：
徐菊红阚舒婷

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.02

Affiliations：
武汉工程大学艺术设计学院湖北武汉 430205

Abstract：
商业摄影作为一门独特的图解性摄影技术，兼具艺术与商业特质，其独特的魅力潜移默化地影响着消费者的消费观念，在广告宣传与产品营销中起着非常重要的作用。本文从理论构思与技术表现两个角度出发，以创意思维为切入点，参考优秀案例，探寻如何将创意思维更好地应用在商业摄影中，力图寻找能够贴合消费者内心需求的表现方式，拍摄出兼具艺术性与商业价值的优秀作品。

Keywords：
创意思维；商业摄影；应用研究

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[1] 徐菊红,阚舒婷.创意思维在商业摄影中的应用研究[J].Wen Yuan (Middle School Edition),2021(02),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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