新媒体时代体育节目创新与受众传媒策略研究_OpenScirbe Publishing

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新媒体时代体育节目创新与受众传媒策略研究

Author(s)：
侯爵

Publication Title：

Wen Yuan (Primary School Edition) 2021 No.02

Affiliations：
北京广播电视台北京 100123

Abstract：
在新媒体时代背景下,衡量一个国家的社会经济发展水平的高低其中的一项关键标志为体育文化的传媒以及繁荣程度.这就使得体育节目媒介的创新途径、平台定位以及主持人和受众互动关系成了一项社会性课题,尤其是体育节目主持人和解说员对于受众传播与捕捉视听信息的准确性方面.本文将新媒体时代体育节目的创新媒介作为着手点,对于新媒体时代体育节目创新与受众传媒策略展开了一系列的研究.

Keywords：
新媒体时代;体育节目;受众传媒策略

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[1] 侯爵.新媒体时代体育节目创新与受众传媒策略研究[J].Wen Yuan (Primary School Edition),2021(02),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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