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新媒体时代医院宣传工作助推医院品牌建设

Author(s)：
付玉

Publication Title：

Wen Yuan (Middle School Edition) 2020 No.10

Affiliations：
承德医学院附属医院河北承德 067000

Abstract：
新媒体传播具有实时性、互动性，且内容丰富、方法多样。基于以上特点，借助新媒体平台开展医院的宣传工作，能有效拓宽宣传路径，对医院的品牌建设起到良好的助推作用，但也不能忽视一些不良宣传对医院造成的负面影响。医院在抓住新媒体开展宣传契机的同时，还要设计好宣传思路，可通过在顶层设计中充分展示新媒体应用的优势，实现传统媒体和新媒体的有效融合，加强医院宣传队伍建设等方面开展好宣传工作

Keywords：
新媒体时代；医院宣传工作；品牌建设；策略

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[1] 付,玉.新媒体时代医院宣传工作助推医院品牌建设[J].Wen Yuan (Middle School Edition),2020(10),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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