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Home > Wen Yuan (High School Edition) > 2025 No.12 > 新商科背景下AI赋能电子商务专业岗课赛证人才培养改革路径探索

  • 新商科背景下AI赋能电子商务专业岗课赛证人才培养改革路径探索

    Author(s)：

    周静雯 李曼红

    Publication Title：

    Wen Yuan (High School Edition) 2025 No.12

    Affiliations：

    广州华商职业学院

    DOI：

    10.12252/j.issn.2096-6288.2025.12.156

    Abstract：

    新商科以数字化、智能化、跨界融合为核心，推动高职院校电子商务专业人才培养模式更重视人才的智能素养与实践能力培养。“岗课赛证”融合的综合育人模式近年来一直作为职业教育改革的抓手，为职业教育提供了明确的指引和新思路。为解决当前高职电子商务人才培养困境，本文基于人工智能赋能，以广州华商职业学院电子商务专业为例，构建“三维驱动、四域融合”的电子商务专业“岗课赛证”人才培养改革路径，探讨培养综合实践技能和创新应用能力的复合型电子商务技能型人才提供实践参考。

    Keywords：

    高职电子商务；新商科；人才培养；人工智能；岗课赛证融通

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    [1] 周静雯,李曼红.新商科背景下AI赋能电子商务专业岗课赛证人才培养改革路径探索[J].Wen Yuan (High School Edition),2025(12),. https://doi.org/10.12252/j.issn.2096-6288.2025.12.156

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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