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创新创业教育融入《市场营销》课程教学的应用研究

Author(s)：
刘坤

Publication Title：

Wen Yuan (High School Edition) 2025 No.06

Affiliations：
河北外国语学院

Abstract：
将创新创业教育融入《市场营销》课程教学中，以小组为单位，把班级成员设置为创业团队，采用小组讨论、案例分析、角色定位进行实践性教学。让学生在学好本门课相关理论知识的基础上，精选书本上、当下新闻中与本门课相关的典型的、前沿的、具有代表性的案例，确保案例内容与学生所学学科、专业紧密相关，同时融入人工智能、课程思政相关要点，在提高学生专业知识、能力素养的同时，不断提升创新创业意识和思想境界。激发学生的参与热情和思考能力，以提前适应未来公司产业市场的岗位需求。

Keywords：
创新；创业；教育；市场营销；应用研究

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[1] 刘坤.创新创业教育融入《市场营销》课程教学的应用研究[J].Wen Yuan (High School Edition),2025(06),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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