电子商务赋能湖北乡村振兴的路径研究：校、企、政人才教育培养_OpenScirbe Publishing

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Home > Wen Yuan (High School Edition) > 2024 No.06 > 电子商务赋能湖北乡村振兴的路径研究：校、企、政人才教育培养

电子商务赋能湖北乡村振兴的路径研究：校、企、政人才教育培养

Author(s)：
柳云

Publication Title：

Wen Yuan (High School Edition) 2024 No.06

Affiliations：
武汉交通职业学院

Abstract：
2022年我国二十大精神倡导全面推进乡村振兴，乡村振兴的关键是产业发展，农产品产销对接是乡村产业振兴的一个重要问题，农产品电商对促进农产品产销对接有着积极作用。本文结合调研问卷数据对消费者网购农产品意愿相关影响因素进行实证分析，通过探索性因子分析出了5个影响因素，分别是安全、营销和物流、产品、售后、价格，发现其中2个因素（营销和物流、产品）会对消费者网购农产品意愿产生正向影响关系，不同月收入水平的样本在网购农产品意愿上呈现出显著差异。文章最后从校企政电商人才培养层面提出建议，以促进农产品产销对接，助力湖北乡村振兴。

Keywords：
农产品电商；电商人才；乡村振兴；网购农产品意愿

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[1] 柳云.电子商务赋能湖北乡村振兴的路径研究：校、企、政人才教育培养[J].Wen Yuan (High School Edition),2024(06),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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