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情感理念在视觉传达设计中的运用

Author(s)：
刘瑶宋召艳

Publication Title：

Wen Yuan (Primary School Edition) 2022 No.10

Affiliations：
烟台南山学院

Abstract：
情感是人类特有的一种心理现象，人们通过对自身感情、行为等方面产生不同程度的感受。随着社会经济和文化背景变化发展以及科学技术在不断进步。设计也随之出现了新形式。视觉传达作为现代传播学中重要部分之一已经被广泛应用于各行各业之中并且取得良好效果，同时它所具有独特个性化与多元化特征给人留下深刻印象并起到一定教育作用。本文从四个方面阐述了情感理念与视觉传达元素相结合产生共鸣两种方式方法以及运用现状分析其原因，简述了情感的概念，以及在视觉传达中所体现的意义，发现了现有阶段的实际问题并给出了相关的建议和对策。

Keywords：
情感理念；视觉传达设计；理念运用

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[1] 刘瑶,宋召艳.情感理念在视觉传达设计中的运用[J].Wen Yuan (Primary School Edition),2022(10),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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