EN
Submit
Register
Online Submission Pre-typesetting Academic Support
Home > Wen Yuan (Primary School Edition) > 2023 No.08 > 人工智能时代企业数字化营销策略转型研究

  • 人工智能时代企业数字化营销策略转型研究

    Author(s)：

    彭乔

    Publication Title：

    Wen Yuan (Primary School Edition) 2023 No.08

    Affiliations：

    义乌工商职业技术学院

    Abstract：

    互联网和智能技术的发展使我国市场营销环境发生了巨大变化。继续采用传统营销模式已经不适应当前市场实际状况。许多企业开始尝试数字化营销策略转型。希望能为企业重新赋能，迈入高质量、可持续数字化经营历程。基于此，本文概述了数字营销的概念，分析了人工智能时代企业数字化营销转型的必要性和当前企业数字化营销中存在的常见问题，提出了具体的转型途径，以供相关人员参考。

    Keywords：

    数字化营销；概念；必要性；问题；转型途径

    Views
    3
    Citations
    0
    Downloads
    0
    Favorites
    0
    Full Text
    Download PDF
    Cite
    Favorited
    Favorite
    Share via WeChat

    Scan to share on WeChat

    Mobile Reading

    Scan to read on mobile

    Cite
    Copy

    [1] 彭乔.人工智能时代企业数字化营销策略转型研究[J].Wen Yuan (Primary School Edition),2023(08),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

Recommended Articles
Friendship Link

An academic processing and support platform focusing on journal databases, submission and review, and pre-typesetting.

OpenScirbe Publishing
Pre-typesetting
Article Retrieval
News
Latest news
Industry news
Academic Support
Language editing
Translation
International dissemination
Journal
Wen Yuan (Primary School Edition)
Wen Yuan (Middle School Edition)
Wen Yuan (High School Edition)
Urban and Rural Studies
Contact Us
027-59496650
Office
Room 510, Office Tower, Optics Valley Financial Center, 668 Gaoxin Avenue, Donghu New Technology Development Zone, Wuhan, Hubei Province
User Agreement Privacy Policy
鄂ICP备2026003587号-1 copyright 2026 All rights reserved. Tel:027-59496650 鄂公网安备42018502009073号