国有企业新闻宣传在推进企业文化建设中的实践与思考研究_OpenScirbe Publishing

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国有企业新闻宣传在推进企业文化建设中的实践与思考研究

Author(s)：
王璐

Publication Title：

Wen Yuan (Middle School Edition) 2022 No.08

Affiliations：
内蒙古电力（集团）有限责任公司培训中心

Abstract：
面对日益增强的市场竞争压力，国企要想在激烈的市场竞争中保持可持续发展，就必须重视企业文化的培育。对国有企业而言，要充分发挥媒体的积极作用，树立良好的社会形象，是实现企业经济效益最大化的关键。但是，部分国企未能对员工的价值取向进行导向，对企业文化责任的履行进行有效的控制，从而限制了企业的快速发展。基于这一点，本文的研究是非常有意义的。

Keywords：
国有企业；新闻宣传；文化建设；软实力；向心力

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[1] 王璐.国有企业新闻宣传在推进企业文化建设中的实践与思考研究[J].Wen Yuan (Middle School Edition),2022(08),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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