产教融合视域下“新媒体营销”课程教学研究_OpenScirbe Publishing

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产教融合视域下“新媒体营销”课程教学研究

Author(s)：
刘冰婷

Publication Title：

Wen Yuan (Middle School Edition) 2023 No.12

Affiliations：
辽宁工程职业学院

Abstract：
在新时代背景中，我国营销领域发生了重大的改变，即新媒体营销出现。教育行业中教学工作者为提高教学实效，增强学生的本领，需要将产教融合作为当前教育改革的趋势和目标，对面向学生设定的实训内容的设计和构建进行优化，这样才能使产教融合背景下的新媒体营销课程教学执行的更有意义和价值，并达成培养学生实践能力和创新思维的目标。本文主要对产教融合背景下新媒体营销课程教学方法详细研究。教师可以通过分析现有营销类课程中实训课程体系的不足和问题，利用先进的教学观念和丰富的教学经验，完善实训内容体系，保障教学质量和效果。

Keywords：
产教融合；新媒体营销；课程教学

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[1] 刘冰婷.产教融合视域下“新媒体营销”课程教学研究[J].Wen Yuan (Middle School Edition),2023(12),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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