探究国有企业宣传工作中的企业形象塑造策略_OpenScirbe Publishing

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探究国有企业宣传工作中的企业形象塑造策略

Author(s)：
杨波

Publication Title：

Wen Yuan (Middle School Edition) 2023 No.10

Affiliations：
浙江湘旅控股集团有限公司

Abstract：
本文以《探究国有企业宣传工作中的企业形象塑造策略》为题，旨在分析国有企业在宣传工作中如何塑造企业形象，以提高企业的知名度、美誉度和竞争力。文章首先概述了企业形象的概念及其在国有企业宣传工作中的重要性，然后分析了国有企业在宣传工作中塑造企业形象的策略，最后通过案例分析，总结了国有企业在宣传工作中塑造企业形象的成功经验和存在的问题。

Keywords：
国有企业；宣传工作；策略；企业形象

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[1] 杨波.探究国有企业宣传工作中的企业形象塑造策略[J].Wen Yuan (Middle School Edition),2023(10),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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