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基于用户体验的APP闪屏页要素研究

Author(s)：
刘潇微

Publication Title：

Wen Yuan (Middle School Edition) 2023 No.09

Affiliations：
成都银杏酒店管理学院

Abstract：
分析APP闪屏页不同形式和要素对用户体验的影响。通过对当前应用市场APP的各类闪屏页进行相关分析，用问卷调查的方法以用户体验作为要素分析的切入点，研究了近年APP闪屏页的设计形式，以及在整个应用中的作用。手机APP的闪屏页从减缓用户等待的焦虑作为设计出发点，逐渐迭代为品牌宣传推广传递情感化信息的重要手段，闪屏页的优劣将一定程度影响用户产品印象以及用户体验喜好程度，对闪屏要素的研究将为设计的优化提供一定思考的方向。

Keywords：
用户体验；闪屏页；移动端APP

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[1] 刘潇微.基于用户体验的APP闪屏页要素研究[J].Wen Yuan (Middle School Edition),2023(09),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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