技能型社会建设背景下高职《新媒体营销》在线精品课程开发研究_OpenScirbe Publishing

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技能型社会建设背景下高职《新媒体营销》在线精品课程开发研究

Author(s)：
曾冬妮

Publication Title：

Wen Yuan (High School Edition) 2024 No.01

Affiliations：
湖南三一工业职业技术学院

Abstract：
新《职业教育法》中明确提出建设技能型社会愿景，高职教育作为技能型社会建设重要主体，其在线精品课程开发必须与技能型社会建设进行有效嵌入和深度耦合。本文依托电子商务、网络营销与直播电商等专业核心课程《新媒体营销》，阐释了技能型社会建设与高职《新媒体营销》在线精品课程开发的逻辑及其耦合的价值，探索了高职新媒体营销在线精品课程开发的路径。

Keywords：
新媒体营销

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[1] 曾冬妮.技能型社会建设背景下高职《新媒体营销》在线精品课程开发研究[J].Wen Yuan (High School Edition),2024(01),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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