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短视频环境下群众文化传播路径

Author(s)：
李梅

Publication Title：

Wen Yuan (Middle School Edition) 2023 No.06

Affiliations：
孝感市群众艺术馆

Abstract：
群众文化是以满足自身精神生活需求为目的，以文化娱乐活动为主要内容的一种社会历史现象。在互联网已经极大普及的今天，娱乐是网民上网最普遍的目的，包括短视频在内的各式新媒体的发展都是为了满足网民的娱乐需求，这也决定了短视频的文化娱乐属性。在我国的短视频市场，以抖音、快手、微视等平台最具代表，也吸引了数量庞大的用户。这些平台上的短视频内容丰富，涵盖新闻、音乐、段子等领域，通常以幽默诙谐的形式向大众呈现。除了观看、分享短视频外，制作与发布短视频也成为广大群众娱乐的重要内容。

Keywords：
短视频环境；群众文化；传播路径

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[1] 李梅.短视频环境下群众文化传播路径[J].Wen Yuan (Middle School Edition),2023(06),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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