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产教融合视角下的《社群营销》教学改革探索与实践

Author(s)：
卢灿灿

Publication Title：

Wen Yuan (Middle School Edition) 2023 No.06

Affiliations：
宁波城市职业技术学院

Abstract：
职业教育的发展依赖产教融合的力度和深度，而课程又是职业教育发展过程中的一大抓手，因此，深入推进高职院校的课程改革对于推进职业教育的发展至关重要。本文在产教融合视角下，深入分析高职院校《社群营销》课程在课程内容和实践中存在问题，包括课程内容滞后于商业实践、课程实训项目脱离商业实践以、课程案例资源缺乏以及教学方法过于单一。并提出相应的改革方法及路径，为本课程的建设和教学提供相关思考。

Keywords：
社群营销；产教融合；校企合作

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[1] 卢灿灿.产教融合视角下的《社群营销》教学改革探索与实践[J].Wen Yuan (Middle School Edition),2023(06),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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