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Home > Wen Yuan (High School Edition) > 2022 No.11 > “互联网+”下企业市场营销管理创新方略研究

  • “互联网+”下企业市场营销管理创新方略研究

    Author(s)：

    刘姝汶

    Publication Title：

    Wen Yuan (High School Edition) 2022 No.11

    Affiliations：

    青岛科技大学经济与管理学院

    Abstract：

    本研究旨在探讨“互联网+”时代下企业市场营销管理的创新方略。通过对“互联网+”概念的概述和市场营销环境变化的分析，揭示了传统市场营销管理模式存在的问题。随后，研究提出了适应“互联网+”时代的市场营销管理创新方略，包括数据驱动的市场分析与预测、社交媒体与品牌建设以及电子商务与新零售。这些创新方略强调了信息化、社交化和商业模式的融合，以满足当今动态竞争环境下企业的需求。

    Keywords：

    “互联网+”；市场营销管理；创新方略

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    [1] 刘姝汶.“互联网+”下企业市场营销管理创新方略研究[J].Wen Yuan (High School Edition),2022(11),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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