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Home > Wen Yuan (High School Edition) > 2022 No.10 > 电力市场条件下供电企业电力营销管理战略

  • 电力市场条件下供电企业电力营销管理战略

    Author(s)：

    崔佳 高林泽 高龙

    Publication Title：

    Wen Yuan (High School Edition) 2022 No.10

    Affiliations：

    国网辽宁省电力有限公司

    Abstract：

    伴随着电力时代的来临，电力在人们生活中的地位越来越重要，电力能源已成为人们日常生活的一个重要支柱。在电力市场经济中，供电企业既要搞好向用户供电，又要搞好正常经济运行，树立企业形象。市场经济中供电企业间竞争日趋激烈，而企业主要供电方式也成为电力营销策略之一，良好的电力营销策略能够实现推动供电企业进一步发展的目的，文章就供电企业营销现状及营销管理对策展开详细分析。

    Keywords：

    电力市场；供电企业；电力营销；管理战略

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    [1] 崔佳,高林泽,高龙.电力市场条件下供电企业电力营销管理战略[J].Wen Yuan (High School Edition),2022(10),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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