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Home > Wen Yuan (High School Edition) > 2022 No.10 > 基于党建理念的建筑企业品牌形象塑造策略探究

  • 基于党建理念的建筑企业品牌形象塑造策略探究

    Author(s)：

    张飞

    Publication Title：

    Wen Yuan (High School Edition) 2022 No.10

    Affiliations：

    中交天航南方交通建设有限公司

    Abstract：

    本文概述了基于党建理念塑造建筑企业品牌形象的综合方法。通过了解党建的核心价值观和原则，组织可以在建筑行业培养独特的身份。建立信任、吸引客户以及区别于竞争对手是强调的关键方面。重点探究了有关策略，包括将使命和价值观与党建原则相结合、促进内部团结、坚持道德实践和展示专业知识，还有利用数字营销、参与行业活动以及有效的沟通渠道。实施这些战略不仅可以提高企业声誉，还有助于可持续发展。

    Keywords：

    党建理念；建筑企业；品牌形象；塑造策略

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    [1] 张飞.基于党建理念的建筑企业品牌形象塑造策略探究[J].Wen Yuan (High School Edition),2022(10),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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