场景理论视域下助农直播创新策略研究_OpenScirbe Publishing

Online Submission Pre-typesetting Academic Support

Home > Wen Yuan (Middle School Edition) > 2023 No.03 > 场景理论视域下助农直播创新策略研究

场景理论视域下助农直播创新策略研究

Author(s)：
凌妮娜汪依彤刘横风

Publication Title：

Wen Yuan (Middle School Edition) 2023 No.03

Affiliations：
蚌埠学院经济与管理学院

Abstract：
电子信息时代，实体产品经济受到冲击，农户品滞销问题严重，偏僻山区由于信息、物流条件更差，损失更为严重。电商平台迅速发展，直播助农对农产品销售行业具有重大贡献，逐步成为其可持续发展的有力推手。文章从助农直播的场景构建特点出发，通过观看量、购买量两个方面探讨场景构建对助农直播的影响，探索助农直播的创新策略。

Keywords：
场景理论；助农直播；场景构建

Views
6

Citations
0

Downloads
0

Favorites
0

Full Text

Download PDF

Cite

Favorited

Favorite

Share via WeChat

Scan to share on WeChat

Mobile Reading

Scan to read on mobile

Cite

Copy

[1] 凌妮娜,汪依彤,刘横风.场景理论视域下助农直播创新策略研究[J].Wen Yuan (Middle School Edition),2023(03),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

Recommended Articles

Friendship Link

An academic processing and support platform focusing on journal databases, submission and review, and pre-typesetting.

OpenScirbe Publishing: Pre-typesetting; Article Retrieval

News: Latest news; Industry news

Academic Support: Language editing; Translation; International dissemination

Journal: Wen Yuan (Primary School Edition); Wen Yuan (Middle School Edition); Wen Yuan (High School Edition); Urban and Rural Studies

Contact Us

027-59496650

Office

Room 510, Office Tower, Optics Valley Financial Center, 668 Gaoxin Avenue, Donghu New Technology Development Zone, Wuhan, Hubei Province

User Agreement Privacy Policy

鄂ICP备2026003587号-1 copyright 2026 All rights reserved. Tel:027-59496650 鄂公网安备42018502009073号