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跨境电商平台湖湘农产品英译外宣研究

Author(s)：
张颖赵燕 *

Publication Title：

Wen Yuan (Middle School Edition) 2023 No.03

Affiliations：
湖南应用技术学院外国语学院

Abstract：
近几年我国电商领域的迅速发展和“一带一路”等对外开放战略的背景下，农产品贸易借助电商平台走向国际市场。湖南作为农业大省且“一带一部”战略优势明显，因此在开展跨境电商贸易时，如何准确地对湖湘农产品进行翻译，是国内外消费者和商家认识我国农产品，提高中国特色农产品知名度的关键。本文通过信息收集和调查研究法对跨境电商市场现状进行研究和英语专业学生英译外宣现状进行分析，就经济发展和特色文化传承方面系统阐述英语翻译学习与电商平台融合发展的创新型研究并提出相关对策。

Keywords：
跨境电商；湖湘农产品；英译外宣

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[1] 张颖,赵燕.跨境电商平台湖湘农产品英译外宣研究[J].Wen Yuan (Middle School Edition),2023(03),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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