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大数据时代电力营销信息化建设研究

Author(s)：
马恩

Publication Title：

Wen Yuan (High School Edition) 2022 No.07

Affiliations：
国网交城县供电公司

Abstract：
随着信息化程度的不断深化，电力行业试图在数据驱动的大变革中寻找出路，在各种科学的营销管理手段与先进科技的辅助下，整个电力行业都充满了生机。本文从大数据环境下加大力度发展电力营销信息化的重要性和现存问题进行分析研究，探究电力行业在大数据时代应如何做好电力营销的信息化建设，并提出了部分建议与措施，以供参考。

Keywords：
大数据；电力营销；信息化建设

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[1] 马恩.大数据时代电力营销信息化建设研究[J].Wen Yuan (High School Edition),2022(07),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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