融媒时代电视节目直播与新媒体技术的融合运用_OpenScirbe Publishing

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融媒时代电视节目直播与新媒体技术的融合运用

Author(s)：
和育盛

Publication Title：

Wen Yuan (High School Edition) 2022 No.05

Affiliations：
西双版纳广播电视台

Abstract：
媒体融合时代电视媒体受到了首当其冲的影响，如何提升电视节目的收视率成为电视台关心的焦点问题，推进电视节目直播与新媒体技术融合成为解决这一问题的关键。本文首先概述了两者融合的现实意义，如新媒体技术提升了电视节目的时效性，实现了电视节目的全网全平台传播等。随后介绍了电视节目直播中常用的新媒体技术，如5G技术、P2P直播技术等。最后从实践出发，总结了增强媒体融合意识、重视前沿技术应用、突出主持人的个人风格等建议，为融媒体时代提高电视节目直播的收视率起到了积极帮助。

Keywords：
媒体融合；电视节目直播；新媒体；5G技术；主持风格

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[1] 和育盛.融媒时代电视节目直播与新媒体技术的融合运用[J].Wen Yuan (High School Edition),2022(05),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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