课程思政融入视觉传达设计专业分析 ——以《新媒体广告设计》课程为例_OpenScirbe Publishing

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课程思政融入视觉传达设计专业分析 ——以《新媒体广告设计》课程为例

Author(s)：
索玉婵

Publication Title：

Wen Yuan (High School Edition) 2023 No.03

Affiliations：
汉口学院

Abstract：
课程思政，为大学思政教育的现实诉求，蕴含大思政的深层含义。其与专业教学的结合，既促进了专业教育的内涵，也为思政教育提供了有效的资源和手段。为实现融合，需以专业课程的特性和学习需求为出发点，寻找合适的教学路径。文章以新媒体广告设计课程为例，提出三个融合路径：理论教学的融合、地域文化的结合、理论创新的融合。这些路径旨在为新媒体广告设计课程与课程思政的结合提供参考，以提升专业课程教育的质量。

Keywords：
课程思政；新媒体广告设计；视觉传达设计专业

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[1] 索玉婵.课程思政融入视觉传达设计专业分析 ——以《新媒体广告设计》课程为例[J].Wen Yuan (High School Edition),2023(03),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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