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Home > Wen Yuan (Primary School Edition) > 2023 No.01 > 旅游品牌对旅游经济的推动探析

  • 旅游品牌对旅游经济的推动探析

    Author(s)：

    高卿 1 　付杰 2

    Publication Title：

    Wen Yuan (Primary School Edition) 2023 No.01

    Affiliations：

    1. 山东海洋文化旅游发展集团有限公司，2. 日照市人民医院

    Abstract：

    随着我国经济的不断发展，社会产业结构也在不断优化着，旅游业作为第三产业中的一部分，在日益发展的第三产业中占比不断升高，行业竞争也是趋于白热化。传统旅游业的价格战由于经营较为粗放，已经严重激化了行业内的恶性竞争，低端产品日益显露，经过近两年行业低迷的影响，我国想要将旅游经济恢复并做大做强，品牌化经营是必经之路。本文就通过对旅游品牌与旅游发展之间的关系着重探讨，浅谈如何发展品牌化经营推动旅游经济发展，旨在为旅游业的经济发展提供一点想法。

    Keywords：

    旅游品牌；旅游经济；推动探析

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    [1] 高卿,1,付杰,2.旅游品牌对旅游经济的推动探析[J].Wen Yuan (Primary School Edition),2023(01),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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