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Home > Wen Yuan (High School Edition) > 2023 No.01 > 体验式教学在市场营销学教改中的应用

  • 体验式教学在市场营销学教改中的应用

    Author(s)：

    张霞

    Publication Title：

    Wen Yuan (High School Edition) 2023 No.01

    Affiliations：

    重庆电子工程职业学院

    Abstract：

    高职院校市场营销是一门具有较强综合性和实践性的课程，我国市场营销专业起步相对较晚，因此实践教学中依然存在薄弱环节，特别是学生实践操作和应用能力培养方面。而想要实现市场营销教学水平的提升，就要对传统教学方式进行优化，从学生兴趣激发、实践应用能力培养方面着手。体验式教学模式的应用能有机结合营销理论和实践，可在激发学生学习兴趣的同时，培养其观察、实践应用能力。本文就体验式教学在市场营销教改中的应用策略展开探究，以期能带来借鉴价值。

    Keywords：

    体验式教学；市场营销学；教改；应用

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    [1] 张霞.体验式教学在市场营销学教改中的应用[J].Wen Yuan (High School Edition),2023(01),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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