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Home > Wen Yuan (Primary School Edition) > 2018 No.11 > 个性化的品牌包装设计对水果销售的影响研究

  • 个性化的品牌包装设计对水果销售的影响研究

    Author(s)：

    杨洋

    Publication Title：

    Wen Yuan (Primary School Edition) 2018 No.11

    Affiliations：

    海口经济学院 海南 海口 570100

    Abstract：

    随着人们日益增长的社会需求,品牌包装也越来越讲究高质量,商品要想在市场占据先机,必须依靠品牌的力量.个性化的品牌包装对水果销售的影响尤为明显,个性化的品牌包装能够增强水果品牌的识别性,吸引消费者的眼球,提高品牌的市场竞争力.水果商品的发展必须依靠品牌的力量和个性化的品牌包装才能迎合现代消费者心理,要紧跟时代潮流和市场步伐.

    Keywords：

    个性化;品牌包装;设计;水果销售

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    [1] 杨洋.个性化的品牌包装设计对水果销售的影响研究[J].Wen Yuan (Primary School Edition),2018(11),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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