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Home > Wen Yuan (Primary School Edition) > 2018 No.11 > 浅谈网络广告

  • 浅谈网络广告

    Author(s)：

    郑明

    Publication Title：

    Wen Yuan (Primary School Edition) 2018 No.11

    Affiliations：

    蕲春县南门畈小学 湖北 黄冈 435300

    Abstract：

    网络广告自1994年在美国诞生以来,已经走过了二十四个年头,随着网络的全球性普及,网络广告的身影已随处可见,它的迅猛发展不愧是经济全球化的有力见证,网络广告作为一个新兴事物,虽然在一定程度上为人们的生活提供了便捷的服务,但发展至今它的形式还不够成熟,在发展的过程中遇到了制约其发展速度的"瓶颈".本文将结合网络广告的本质特点、它的形式以及优缺点,探讨如何越过网络广告发展的"瓶颈",让网络与广告相辅相成,健康和谐的发展.

    Keywords：

    网络广告瓶颈信息附着力;广告创意;网络购物

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    [1] 郑明.浅谈网络广告[J].Wen Yuan (Primary School Edition),2018(11),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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