体验式教学在市场营销学教学中的运用

Author(s)：

姚红霞

Publication Title：

Wen Yuan (High School Edition) 2018 No.11

Affiliations：

黑龙江省贸易经济学校黑龙江佳木斯 154007

Abstract：

体验式教学是指在教学的过程中,老师组织学生参与实践或者创设教学的情境,不断的激发学生学习的兴趣,调动学生学习的积极性,正确的引导学生掌握各项学习的方法.通过学生的亲身体验,能够主观地对各项知识进行理解和掌握.本篇文章主要论述了体验式教学的优势,并且深入的研究了体验式教学在市场营销教学中的应用.

Keywords：

体验式教学;市场营销;优势;具体应用

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[1] 姚红霞.体验式教学在市场营销学教学中的运用[J].Wen Yuan (High School Edition),2018(11),.

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