传统文化元素在包装设计中的应用研究_OpenScirbe Publishing

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传统文化元素在包装设计中的应用研究

Author(s)：
何伟

Publication Title：

Wen Yuan (Primary School Edition) 2019 No.09

Affiliations：
山西省平遥现代工程技术学校山西晋中 031100

Abstract：
通过查阅近几年国内外包装设计大赛中的获奖作品,研究发现将传统文化元素与现代商业化设计理念相结合的作品越来越受到市场的认可,包装设计在彰显传统文化元素民族性、地域性的同时,也展现出了中华传统文化悠久的历史文脉气息.随着商业化进程的逐步加快,包装设计作为连接产品和商业市场的桥梁,在满足消费者审美需求和兼顾市场盈利的同时,也应在商业市场的领域中不断拓展,体现多元化的设计风格.

Keywords：
传统文化元素;包装设计;融合

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[1] 何伟.传统文化元素在包装设计中的应用研究[J].Wen Yuan (Primary School Edition),2019(09),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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