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Home > Wen Yuan (Primary School Edition) > 2019 No.01 > 酒店大堂吧的营销——以成都华尔道夫酒店为例

  • 酒店大堂吧的营销——以成都华尔道夫酒店为例

    Author(s)：

    纪念 颜慧敏

    Publication Title：

    Wen Yuan (Primary School Edition) 2019 No.01

    Affiliations：

    天府新区航空旅游职业学院 四川 眉山 620860

    Abstract：

    众所周知,酒店的大堂吧是酒店的一个不可或缺的部门.酒店的大堂吧是一个酒店的门面,是酒店的文化展示窗口,除此之外酒店大堂吧体现的是顾客的消费观和社交功能.华尔道夫酒店通对市场的消息收集、调研及预测,分析成都希尔顿等和整个成都市场来定产品策略与价格策略.此次目标是通过在该酒店中的学习、使用,进行实地观察、研究,在总结酒店经验价值、分析存在问题的基础上,对酒店大堂吧有更进一步理解.

    Keywords：

    酒店大堂吧;营销策略;成都华尔道夫

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    [1] 纪念,颜慧敏.酒店大堂吧的营销——以成都华尔道夫酒店为例[J].Wen Yuan (Primary School Edition),2019(01),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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