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Home > Wen Yuan (Middle School Edition) > 2019 No.04 > 大数据时代下高校招生宣传方式的探索

  • 大数据时代下高校招生宣传方式的探索

    Author(s)：

    刘立国

    Publication Title：

    Wen Yuan (Middle School Edition) 2019 No.04

    Affiliations：

    山西省吉县教育科技局 山西 吉县 042200

    Abstract：

    随着大数据技术的普及,高校也迈进大数据应用时代,是在大数据背景下,考生报考行为不再是独立的个体,而是相互依存的整体,高效利用大数据技术根据考生信息进行数据分析,进而对考生报考行为进行预测,从而制定适合学生的个性化宣传方式与内容,提高招生宣传效应.大数据技术下达招生宣传精准度和效率较高.可以克服传统招生宣传方式受时间、地域限制,盲目性较大等不足,根据考生需求,打造系统实时在线咨询,差异化宣传等招生宣传模式,为考生及时准确地提供考试服务,提高考生报考率、录取率,提高高校招生宣传效率.

    Keywords：

    大数据;时代;高校;招生;宣传

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    [1] 刘立国.大数据时代下高校招生宣传方式的探索[J].Wen Yuan (Middle School Edition),2019(04),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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