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品牌标识的特质研究

Author(s)：
王萌陈威

Publication Title：

Wen Yuan (Middle School Edition) 2019 No.07

Affiliations：
江西环境工程职业学院工业与设计学院江西赣州 341002

Abstract：
面对发展迅速的品牌市场竞争形势,品牌标识必须具有鲜明的品牌核心气质,很多设计师及客户片面强调标志的理念或设计感而忽视了标识的传播功能.众所周知,一个品牌标识能够经久不衰不仅仅靠理念或好看.好的标识既要定位准确,又要有良好的识别性,继而要符合用户需求再搭配品牌核心价值理念进行推广和宣传,从而实现有效的传播.

Keywords：
品牌;标识;消费者;广告;传播

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[1] 王萌,陈威.品牌标识的特质研究[J].Wen Yuan (Middle School Edition),2019(07),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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