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Home > Wen Yuan (Middle School Edition) > 2019 No.08 > 浅论文化馆群众文化活动品牌化的意义和作用

  • 浅论文化馆群众文化活动品牌化的意义和作用

    Author(s)：

    张倩

    Publication Title：

    Wen Yuan (Middle School Edition) 2019 No.08

    Affiliations：

    山东省淄博市沂源县文化馆 山东 淄博 255000

    Abstract：

    随着国家各行业的迅猛发展,居民生活水平快速提高,群众文化是以人民群众为主体,通过自娱自乐的方式,以满足自身精神为目的的一种社会文化.群众文化品牌是指在群众文化活动当中以集体形式出现的文艺活动.近年来,各地文化馆为了满足广大群众的精神需求,将文化馆的职能发挥出来,通过与文化馆的文艺专业相结合,深入挖掘地方资源,开展质量高、社会影响大的文化品牌活动,从而丰富广大人民群众的精神文化生活.本文就利用文化馆在群众文化品牌活动中的重要性以及如何利用文化馆优势打造群众文化品牌活动进行浅析.

    Keywords：

    文化馆;群众文化活动;品牌;意义;作用

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    [1] 张倩.浅论文化馆群众文化活动品牌化的意义和作用[J].Wen Yuan (Middle School Edition),2019(08),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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