迪卡侬价格策略影响因素分析_OpenScirbe Publishing

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迪卡侬价格策略影响因素分析

Author(s)：
陈茂婷

Publication Title：

Wen Yuan (Middle School Edition) 2019 No.09

Affiliations：
成都体育学院四川成都 610041

Abstract：
运用文献分析、数理统计、逻辑推理等方法,分析迪卡侬价格策略的影响因素及价格策略给迪卡侬在行业竞争中带来的竞争优势进行分析.主要结论:迪卡侬价格策略的影响因素主要为自身的市场定位与政策环境契合、独特的营销方式、全产业链运营节省开支;价格策略也是迪卡侬在竞争激烈的体育用品零售市场占据一席之地的"大功臣".

Keywords：
迪卡侬;价格策略;体育用品

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[1] 陈茂婷.迪卡侬价格策略影响因素分析[J].Wen Yuan (Middle School Edition),2019(09),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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