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Home > Wen Yuan (High School Edition) > 2019 No.11 > 大数据金融模式对市场营销产生的影响研究

  • 大数据金融模式对市场营销产生的影响研究

    Author(s)：

    陈艳

    Publication Title：

    Wen Yuan (High School Edition) 2019 No.11

    Affiliations：

    郑州视群市场调查有限公司 河南 郑州 450014

    Abstract：

    信息技术的发展,大数据被广泛应用在多个领域,特别是大数据与金融的结合,促进了各领域的发展.针对市场营销来说,大数据金融模式给其带来了机遇和挑战.为了更好的适应大数据金融模式的发展需求,就要转变传统的市场营销观念,创新更加有效的营销手段.

    Keywords：

    大数据金融模式;市场营销;影响因素;处理对策

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    [1] 陈艳.大数据金融模式对市场营销产生的影响研究[J].Wen Yuan (High School Edition),2019(11),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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