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Home > Wen Yuan (High School Edition) > 2019 No.06 > 新媒体环境下企业的市场营销策略

  • 新媒体环境下企业的市场营销策略

    Author(s)：

    曹冬梅

    Publication Title：

    Wen Yuan (High School Edition) 2019 No.06

    Affiliations：

    吉林广播电视大学辽源分校 吉林 辽源 136200

    Abstract：

    企业传统的市场营销模式已不能适应当前竞争日益积累的市场发展环境,需要借助新媒体的及时性、交互性、开放性和共享性的优势条件,更好地宣传推广企业的产品,提高企业的市场知名度,以此拓宽企业的客户资源,提高企业的交易成单量,提高企业的市场竞争力水平,促进企业继续稳步前进.但与此同时,新媒体时代下的企业市场营销中仍然面临着一些问题,需要提出理性的措施加以有效解决.鉴于此,本文主要分析探讨了新媒体环境下企业市场营销策略,以供参阅.

    Keywords：

    新媒体;市场营销;策略

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    [1] 曹冬梅.新媒体环境下企业的市场营销策略[J].Wen Yuan (High School Edition),2019(06),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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