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Home > Wen Yuan (High School Edition) > 2019 No.03 > 大数据背景下网络媒体广告精准营销创新研究

  • 大数据背景下网络媒体广告精准营销创新研究

    Author(s)：

    徐宁潞 高俊炜

    Publication Title：

    Wen Yuan (High School Edition) 2019 No.03

    Affiliations：

    温州大学瓯江学院 浙江 温州 325000

    Abstract：

    随着社会的发展,科学技术的不断进步,互联网时代已经到来,以网络为基础的电子产品也普及开来,人们的生活方式也发生了很大的变化.在这个大数据时代背景下,网络媒体也发生了翻天覆地的变化,尤其是一些广告的营销,也有了更加精准的定位.本文则是就大数据背景下网络媒体广告精准营销创新为议题展开论述.

    Keywords：

    网络媒体;精准营销;大数据

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    [1] 徐宁潞,高俊炜.大数据背景下网络媒体广告精准营销创新研究[J].Wen Yuan (High School Edition),2019(03),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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