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Home > Wen Yuan (High School Edition) > 2019 No.03 > 创新推广视角下新媒体正能量传播策略

  • 创新推广视角下新媒体正能量传播策略

    Author(s)：

    杨显本

    Publication Title：

    Wen Yuan (High School Edition) 2019 No.03

    Affiliations：

    江西广播电视台 江西 南昌 330046

    Abstract：

    正能量作为一种积极社会思潮,其中所倡导的"向善"、"向上"等一系列积极理念正是目前构建和谐社会,实现中国梦的精神力量.因此,在全新传播环境下,从创新推广视角出发,利用新媒体传播、推广正能量,不仅适应了当前媒介融合的发展趋势,也符合媒体传播规律,通过将"新媒体"合理应用于正能量传播中,使主旋律更"有力",正能量更"强劲".本文从创新推广视角下新媒体正能量传播背景切入,着重探究传播应对策略.

    Keywords：

    创新推广;新媒体;正能量;传播策略

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    [1] 杨显本.创新推广视角下新媒体正能量传播策略[J].Wen Yuan (High School Edition),2019(03),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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