非遗手工艺保护与传承的新媒体运营策略研究——以糖塑手工艺为例_OpenScirbe Publishing

Online Submission Pre-typesetting Academic Support

Home > Wen Yuan (Middle School Edition) > 2020 No.07 > 非遗手工艺保护与传承的新媒体运营策略研究——以糖塑手工艺为例

非遗手工艺保护与传承的新媒体运营策略研究——以糖塑手工艺为例

Author(s)：
李萌珠熊安亚

Publication Title：

Wen Yuan (Middle School Edition) 2020 No.07

Affiliations：
重庆邮电大学,重庆邮电大学传媒艺术学院重庆 400065

Abstract：
非遗是中国文化软实力的一种体现,其保护与传承越来越受到政府和民间相关组织的关注.随着移动互联网的发展,越来越多的新媒体技术为非遗的传播提供了新的平台,本文结合当前非遗所面临的困境和当前新媒体平台发展趋势,以糖塑手工艺为典型案例,总结出以"平台为中心阶梯式推进"的运营策略.通过多种新媒体技术,完善非遗产业链,带动非遗经济效益的提升,充分发挥新媒体平台互动性灵活、低成本、传播速度快、营销效果数据化的优势,利用粉丝经济带动非遗手工艺的传播,使非遗手工艺焕发勃勃生机.

Keywords：
非遗手工艺%新媒体运营策略%糖塑手工艺

Views
7

Citations
0

Downloads
0

Favorites
0

Full Text

Download PDF

Cite

Favorited

Favorite

Share via WeChat

Scan to share on WeChat

Mobile Reading

Scan to read on mobile

Cite

Copy

[1] 李萌珠,熊安亚.非遗手工艺保护与传承的新媒体运营策略研究——以糖塑手工艺为例[J].Wen Yuan (Middle School Edition),2020(07),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

Recommended Articles

Friendship Link

An academic processing and support platform focusing on journal databases, submission and review, and pre-typesetting.

OpenScirbe Publishing: Pre-typesetting; Article Retrieval

News: Latest news; Industry news

Academic Support: Language editing; Translation; International dissemination

Journal: Wen Yuan (Primary School Edition); Wen Yuan (Middle School Edition); Wen Yuan (High School Edition); Urban and Rural Studies

Contact Us

027-59496650

Office

Room 510, Office Tower, Optics Valley Financial Center, 668 Gaoxin Avenue, Donghu New Technology Development Zone, Wuhan, Hubei Province

User Agreement Privacy Policy

鄂ICP备2026003587号-1 copyright 2026 All rights reserved. Tel:027-59496650 鄂公网安备42018502009073号