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Home > Wen Yuan (Middle School Edition) > 2020 No.07 > 广告学专业实践教学创新路径探索

  • 广告学专业实践教学创新路径探索

    Author(s)：

    房雪

    Publication Title：

    Wen Yuan (Middle School Edition) 2020 No.07

    Affiliations：

    黑龙江财经学院 黑龙江 哈尔滨 150025

    Abstract：

    随着新媒体领域的快速发展,广告学专业实践教学作为具有代表性的专业教育,传统的教学手法已不能满足日新月异的广告行业,而如何培养出更多实用性的优秀人才,需要广告学专业实践教学的创新,新路径的开辟,应该结合新媒体的特点,及时作出转变.本文就广告学专业实践教学中存在的一些问题及实践教学创新策略进行探索,提出几点浅见.

    Keywords：

    广告学%实践教学%创新

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    [1] 房雪.广告学专业实践教学创新路径探索[J].Wen Yuan (Middle School Edition),2020(07),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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