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Home > Wen Yuan (Middle School Edition) > 2020 No.07 > 新媒体环境下广播电台营销渠道建设的探讨

  • 新媒体环境下广播电台营销渠道建设的探讨

    Author(s)：

    李万龙

    Publication Title：

    Wen Yuan (Middle School Edition) 2020 No.07

    Affiliations：

    鄂尔多斯市广播电视台 内蒙古 鄂尔多斯 017000

    Abstract：

    新媒体环境下,我国广播电台迎来了新的发展机遇,营销渠道变得更加多元化,对广播电台的营销工作人员也提出了更多、更高的要求,以此带动广播电台的快速发展,推动广播产业持续、稳定发展.基于此,广播电台需要立足于新媒体环境,对当前广播电台营销特点及发展趋势进行深入分析,从而加快营销渠道建设,找到适合自己的营销渠道,借助新媒体发展的"东风",加快广播电台的社会宣传与推广,扩大受众范围,更好地适应社会发展新形势.

    Keywords：

    新媒体环境%广播电台%现状%营销渠道

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    [1] 李万龙.新媒体环境下广播电台营销渠道建设的探讨[J].Wen Yuan (Middle School Edition),2020(07),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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