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强化实践能力的市场营销专业教学改革思考

Author(s)：
成小利

Publication Title：

Wen Yuan (High School Edition) 2020 No.07

Affiliations：
河南济源职业技术学校　河南济源 454650

Abstract：
市场营销向来都是提高产品知名度，扩大潜在客户范围的重要基础，其自身专业的建设也涉及实践中的许多领域。对此，笔者也将以市场营销专业的发展为宏观视角，从实践能力培养的角度出发，分析这一能力之于专业学习所发挥的重要作用，然后分析当下市场营销专业改革教学中需要解决的重点问题，并列出解决的措施和方法，仅供参考。

Keywords：
实践能力；市场营销；专业教学改革；思考与分析

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[1] 成小利.强化实践能力的市场营销专业教学改革思考[J].Wen Yuan (High School Edition),2020(07),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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