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Home > Wen Yuan (High School Edition) > 2020 No.07 > 案例教学在中职市场营销教学中的应用思考

  • 案例教学在中职市场营销教学中的应用思考

    Author(s)：

    孟艳霞

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.07

    Affiliations：

    焦作冶金建材高级技校 河南　焦作 454171

    Abstract：

    市场营销具有明显的实践性、应用性，教学关键在于学生能够运用基本理论解决营销中的实际问题。案例教学法在市场营销教学中的应用能够有效的调动学生的积极性和主动性。本文具体就案例教学在中职市场营销教学中的应用进行探究。

    Keywords：

    案例教学；市场营销；应用

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    [1] 孟艳霞.案例教学在中职市场营销教学中的应用思考[J].Wen Yuan (High School Edition),2020(07),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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