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Home > Wen Yuan (High School Edition) > 2020 No.07 > 市场营销战略中品牌定位的作用分析

  • 市场营销战略中品牌定位的作用分析

    Author(s)：

    戴玉缓　洪绘龙　丁世杰

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.07

    Affiliations：

    南昌理工学院　江西　南昌　330088

    Abstract：

    本文主要研究的是品牌定位在市场营销战略中的地位，主要针对品牌定位，对于制定产品营销的策略、对消费者吸引的能力、执行企业品牌战略的能力等多方面的影响，并且还将几点重点的提出来，将消费对象进行一定的品牌定位、在汤头品类的产品中，注重特性的突出以及品牌附加值的提升，把品牌定位对于市场营销战略的作用发挥的更充分，使两者有机的结合起来，使他们能够成为一个统一的整体。

    Keywords：

    品牌定位；市场营销战略；地位

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    [1] 戴玉缓,洪绘龙,丁世杰.市场营销战略中品牌定位的作用分析[J].Wen Yuan (High School Edition),2020(07),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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