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Home > Wen Yuan (Middle School Edition) > 2020 No.05 > 高校招生宣传的心理策略与传播技巧探讨

  • 高校招生宣传的心理策略与传播技巧探讨

    Author(s)：

    李凯平

    Publication Title：

    Wen Yuan (Middle School Edition) 2020 No.05

    Affiliations：

    广州大学松田学院招生办 广东 广州 511370

    Abstract：

    近几年,很多高校采用招生宣传的方式,向社会、考生、家长展示与传播校园形象,这种方式也能更好地将办学特色和办学实力呈现出来,不断吸引更多考生报考.新时期背景 下,传统高校招生宣传的工作已经很难满足高校招生宣传工作的实际需求,这就需要合理分析高校招生宣传的心理策略与传播技巧,通过完善的高校招生宣传计划和传播技巧,提升高校生源竞争力,促进招生宣传有效性增强.

    Keywords：

    高校招生宣传;心理策略;传播技巧

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    [1] 李凯平.高校招生宣传的心理策略与传播技巧探讨[J].Wen Yuan (Middle School Edition),2020(05),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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