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供电企业大客户营销管理的提升策略

Author(s)：
贺小勇

Publication Title：

Wen Yuan (Middle School Edition) 2020 No.01

Affiliations：
国网内蒙古东部电力有限公司霍林郭勒市供电分公司内蒙古霍林郭勒 029200

Abstract：
大客户是电力企业收入和利润的主要来源,大客户管理对于电力企业的生存和发展具有非常重要的意义,只有在市场营销中抓住电力大客户营销,提高市场份额,不断开拓电力市场,提高优质服务水平,才能实现以经济效益为中心的根本目标.本文以电力企业为研究对象,对供电企业大客户服务进行了分析,找出了存在的问题,并重点针对现存客户、增量客户、潜在客户三大类客户,制定了精准化的营销管理提升策略.

Keywords：
大客户;营销管理;提升策略

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[1] 贺小勇.供电企业大客户营销管理的提升策略[J].Wen Yuan (Middle School Edition),2020(01),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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