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Home > Wen Yuan (Middle School Edition) > 2020 No.01 > 新媒体环境下图书馆宣传推广创新模式分析

  • 新媒体环境下图书馆宣传推广创新模式分析

    Author(s)：

    李湘滇

    Publication Title：

    Wen Yuan (Middle School Edition) 2020 No.01

    Affiliations：

    云南省图书馆 云南 昆明 650031

    Abstract：

    伴随互联网技术的迅速发展和全面普及,图书馆的运行模式和职能特点也发生了巨大的变化,它不仅能为人们提供丰富多样的书籍报刊阅读服务,还能够组织多种形式的文化艺术传承推广活动,对提升我国民众的文化生活水平具有积极的意义和作用.因此,主管部门和管理者们必须加大对图书馆的宣传推广力度,改变传统运营管理模式,积极引入新媒体技术等现代科技手段,最大程度地满足读者群体的个性化阅读需求,促使我国的全民阅读率得到极大提升,民众的文化生活水平再上一个新的台阶.

    Keywords：

    新媒体环境;图书馆;宣传推广;创新策略

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    [1] 李湘滇.新媒体环境下图书馆宣传推广创新模式分析[J].Wen Yuan (Middle School Edition),2020(01),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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