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Home > Wen Yuan (Primary School Edition) > 2020 No.05 > 透视公关伦理问题——以公关中的传媒组织为例

  • 透视公关伦理问题——以公关中的传媒组织为例

    Author(s)：

    邹语佳

    Publication Title：

    Wen Yuan (Primary School Edition) 2020 No.05

    Affiliations：

    黑龙江大学 黑龙江 哈尔滨 150080

    Abstract：

    公关伦理是公共关系中不可忽视的一个重要问题,在现如今的社会背景下,两者之间的对抗性越来越朝着不可调和的方向发展.当用伦理学眼光来处理公共关系中的伦理事件时,很容易走进道德两难的死角中.同时,传播媒介在公共关系中也发挥着特殊的作用,由传媒所引发的伦理问题又将给公关伦理带来新的波澜.公关伦理问题很难有理想的解决方法,而只能追求一定程度上的平衡.

    Keywords：

    公关伦理;公关;传播媒介

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    [1] 邹语佳.透视公关伦理问题——以公关中的传媒组织为例[J].Wen Yuan (Primary School Edition),2020(05),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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