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Home > Wen Yuan (Primary School Edition) > 2020 No.01 > 新媒体下女性消费心理探究——以小红书为例

  • 新媒体下女性消费心理探究——以小红书为例

    Author(s)：

    余瑶

    Publication Title：

    Wen Yuan (Primary School Edition) 2020 No.01

    Affiliations：

    黄山学院 安徽 黄山 245021

    Abstract：

    随着时代的发展,新媒体在网络社会的发展过程中得到了长足的进步,而在这样的背景下,消费者的观念出现了极大的转变,我国的消费结构也随着市场的变化在发生变化,消费主体中占了主导地位的是女性.本文中对新媒体环境下,女性的消费心理进行分析,明确受众群体中女性消费而产生的新特征,以及对新媒体传播产生的影响,本文中将小红书APP作为例证进行分析,旨在明确新媒体背景下女性消费心理的变化.

    Keywords：

    新媒体;女性消费;心理分析;小红书APP

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    [1] 余瑶.新媒体下女性消费心理探究——以小红书为例[J].Wen Yuan (Primary School Edition),2020(01),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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